Just glance down their PNE page to see their policy in action:
Preston North End Football Club is a professional football club in Preston, Lancashire, whose team currently plays in the EFL Championship, the second tier of the English football league system. The Preston North End reporter for LancsLive is George Hodgson.
www.lancs.live
I'm sure it works great for them too - they get to publish the original rumour about some player, then if they're lucky they can squeeze out a "hotting up" article that largely repeats the original, then eventually they'll cover the outcome - which almost always confirms the player isn't signing for us after all.
Of course, if the player does sign, we're treated to a glut of articles there too - from
first words to
three things.
But there are far more articles than there is news.