Framing makes up a key part of media strategy, to subliminally convey messages to make people believe or feel the desired way that the media wants them to. One such example includes today's racist front page from the Daily Mail. You might wonder how it's racist initially but that's okay, I'm here to help. Through the comments you will discover that the original stock photo was altered, including a change to the door, to remove the people on the left. I can't particularly say I'm surprised given the source.In the social sciences, framing comprises a set of concepts and theoretical perspectives on how individuals, groups, and societies, organize, perceive, and communicate about reality.
Framing involves social construction of a social phenomenon – by mass media sources, political or social movements, political leaders, or other actors and organizations. Participation in a language community necessarily influences an individual's perception of the meanings attributed to words or phrases. Politically, the language communities of advertising, religion, and mass media are highly contested, whereas framing in less-sharply defended language communities might evolve imperceptibly and organically over cultural time frames, with fewer overt modes of disputation.
So I wanted to have an adult discussion about how framing works in the media, how it impacts our lives and how the clarity and effects of framing can be conveyed to the average tabloid reader and those who do not apply critical thinking as to why the media wish to push a particular narrative, as well as the impacts of this.
You will also recall the BBC editing a photo of Jeremy Corbyn to associate him with communism (despite leading a democratic socialist party, swiftly dispelling the whole argument) which is also a different type of framing.