Let’s face it, by any normal business metric it’s worse than worthless.
Looks like death by a thousand cuts, and seems a very strange way to operate given the only potential upside is the clawback of a proportion of the outstanding (and growing) loan owing to Grovemoor. It’s a very disjointed ownership, meaning big decisions are never made. Why is Macclesfield Town the official partner of uclan? Why not take 20-25 kids released by United/Liverpool/City at 17 for a year. Give the bloody stadium a clean and a lick of paint. Heathcotes, the club shop, I could go on.
They’re all small things individually, but for what they would cost, why not just do it. What’s a new owner actually getting for their £30m? A business model (being very generous suggesting such a thing exists) which has to be ripped to pieces and a new one implemented from scratch, a league 2 style academy, no material commercial partners, and a playing staff in need of serious investment.
On top of which you have the ongoing losses which are pretty much what ownership of a championship football entails. Why would someone pay £30m for the privilege of investing a further £30-50m minimum to make the thing viable.
The asking price should be £0, alarm bells should be ringing if someone is willing to fork out £30m on this mess.