That's it, it's all ifs, buts and maybes. I get that the club are somewhat stuck between a rock and a hard place in the sense that all clubs in the Championship are hoping to one day get to the Premier League and the club will likely get slaughtered for showing no ambition if they don't say they aim to get to the PL but the same goes for stating you want to do something but then not showing that you want to in your actions, ie. selling Hugill for £10m (or there abouts) and reinvesting barely any of that back in the playing squad in the next transfer window.The reality is that it's always 'next season' and 'if this' or 'if that'.
'If' the starts all align for us one season, then who knows. But sadly I think the promised land will always remain tantalisingly out of reach.
One thing that I will always remember from the Fans' Forum last season was when John Kay said "Well, do you want a £10m training centre or a £10m player? Because you can't have both!".