Meanwhile the founders are celebrated by the business press. The Beahon Brothers need to remember the customers not the Kudos. Fans want to wear their clubs merchandise. My son wanted the keeper kits. Never ever available. You can’t order online with personalisation ever. Usually the only items in the shop have been a pair of shorts.
Ridsdale said he’d had enough. Problem is that the deal is likely that PNE have zero control and Castore will make them buy out the contract.
Manchester City dumped their kit suppliers and Puma moved it all in house.
They need to put a massive effort into it but they will undoubtedly fail. Personally, I would have them on breach of contract for failure to supply. However, I bet no one looked at the contract sufficiently to ensure they could enforce it.
The right action would be to:
Restock in all sizes across all ages, genders by Jan 30th
Put a minimum of 25% reduction in prices as an apology
Add personalisation back to the the website
Free giveaway
It’s not the shop staffs fault as they are equally fed up.
I’d be happy with Umbro or even Hummel. Established brand with capacity and growth
Castore need to focus by ensuring quality and supply chains work. But they also need to invest in supplying the kit.