A smart business would put the price up! This communicates additional value. And reminds people not to miss out on the early bird deals in the future.
I'm not saying they should do this. But they should definitely hold their nerve.
Let's face it, the football is a million miles away from the tedious garbage we have sat through for over four seasons now.
For the first time, I feel like I'm getting value.
If you are a North End fan and still choose to avoid home games when your team is top of the league (North End are top of the league! Unbelievable), then perhaps you aren't a North End fan? Take up golf or something.
I'd target fans who subscribe to goal alerts but don't come on any more.
I'd run a simple campaign to cash in on the FOMO feeling and give people a choice saying something like:
'Where Will You Share Your North End Moment?'
Use a split visual.
One with lapsed fans getting goal alerts in various crap locations. On a golf course, with a family in a shopping centre, cutting a hedge, mowing a lawn etc. (something tedious)
Another image of limbs. When fans go into meltdown.
Then a QR code and super simple instructions on how to buy tickets online. So simple a baby could do it.
I'd also be going big on North End moments. I'd be asking North End fans, including celebs, how their favourite North End moment made them feel.
I'd be asking psychiatrists about the benefits of adrenaline in the system
About the social benefits of being part of a community. Something bigger than yourself.
And so on.
I'd do it now.
I would note talk about being top of the league. That speaks for itself.
The board have finally backed us. Now it's over to us.
Alternatives:
'True Fans Come Back'
'There's nothing like being there'
'Be part of it'
'Play your part'
'Our team. Your moment.'
'Our passion. Your moment.'
'Our city's passion. Your moment.'
